I’m Excel Medukam, the founder of SilkRoot, a brand born from a simple truth: beautiful hair shouldn't come with a luxury price tag. For years, I watched women spend too much on products that promised everything, but delivered little. And the few that did work? Often far out of reach financially for most. So I set out to change that. SilkRoot was created to bridge the gap, bringing women around the world affordable haircare that feels just as luxurious as the high-end brands. We source only high-quality, satin-infused, skin-loving, hair-protective tools designed to elevate your routine without draining your wallet. Since launching, we've proudly helped over 50,000 women transform their hair rituals, turning  breakage into strength, frizz into silk, and frustration into confidence. But this is more than hair. It’s about how you feel when you look in the mirror. It’s about showing up every day with softness, strength, and self-love. At SilkRoot, we believe every woman deserves to feel beautiful, naturally, affordably, and effortlessly. From night care to self-care — if you desire it, we’ve created it. Welcome to SilkRoot. A new standard in beauty — built for you.